BlogCreative Economy UpdatesKineticNewsUncategorized
[ Dec 14, 2020 by Shelby Newsome 0 Comments ]

Four Creative Entrepreneurs Receive Awards from CCE’s Kinetic Bootcamp

Four idea-stage entrepreneurs earned awards during the Center for Creative Economy’s Kinetic Creative Bootcamp final presentation.

CCE accepted four creative entrepreneurs from Winston Salem, NC and Berlin, Germany to participate in Kinetic, a 4-week intensive entrepreneurial program guaranteed to turn creative ideas into growing businesses. Throughout the program, participants showed immense growth in validating their creative ideas, developing strong business models, identifying consumer bases, and building sustainable budgets.

The 4-week bootcamp culminated in a final presentation where founders gave a five minute pitch to CCE’s mentor and investor network. Due to the COVID-19 pandemic, CCE conducted its final Kinetic presentation in a hybrid format on December 5, welcoming limited in-person attendees at 500 W Fifth Street in Winston Salem and external attendees via Zoom.

DIY Advisor, a Winston Salem-based platform that connects first time homeowners with experts in home improvement, was granted a $3,000 technology consultation package from Sightsource to further develop their software. Founder Angela Strader won the pitch competition and received CCE’s Financial Award which included four hours of pro-bono financial consulting  from Bonnie Bowen Advisors. 

SURU Together, a Berlin-based company, presented their PSiCHArt co-creativity interface that conducts team building through art. PSiCHArt allows companies to host live-streamed events that foster real-time collaboration through arts programming. Founders Nicollo Pescatelli and Georgina Denis joined Kinetic virtually from Berlin due to the COVID-19 pandemic. SURU received The CCE Marketing award which includes 3 hours of pro bono consulting from Daryl Shaw’s Royalty Marketing

Shairpins, a Winston-Salem based jewelry and accessory company focused on women’s empowerment, received a $300 business coaching package from ActionCOACH. Sheridan Watkins, founder and crafter, also received the CCE Business Consulting Award which includes 3 hours of pro-bono consulting with Dawn Booker, a professional strategic communications and marketing consultant.

Experiential Outdoor Education, founded by Scott Sanders, provides enriching outdoor and educational experiences through hiking, paddling, and camping adventures. Sanders was awarded $1,500 in pro-bono legal services by Jeff Wolfe at Schell Bray.

Within Kinetic’s performance competition, mentors reviewed each company’s documents including a financial forecast, marketing one page collateral, and website landing pages. Our mentors provided helpful feedback and comments.  A special thanks to Jenni Earle Hopkins, founder of  Jennie Earle who provided an inspirational mentor session on the final day. 

Flywheel CoWork, a community coworking innovation space and CCE’s home base, presented membership awards to all four Kinetic participants. Flywheel also offers self-directed entrepreneurial courses that further develop business skills and expand start-up networks. DIY Advisor received a 6 month membership; Shairpins, a 3 month membership; Outdoor Experiential, a 2 month membership; and SURU a 1 month virtual membership that includes access to virtual educational programming.

Of the 2020 Kinetic cohort chosen for the program, 75% are female and 50% are people of color. 

CCE extends a special thanks to our sponsors for the Kinetic 2020 boot camps. These include NC IDEA, DataMax, Parsec Financial, Salem Academy and College.

[ Apr 21, 2020 by Shelby Newsome 0 Comments ]

2020 Kinetic Boot Camp Wrap Up

On February 29, CCE welcomed our first cohort of the Kinetic Boot Camp for a full-day, action-packed Kick-Off event. CCE selected nine creatives with ideas for unique businesses, who then completed a four-week hands-on learning experience to turn their idea into a business. Kinetic helps creatives determine their business’ unique value proposition to get ready to launch. 

Our cohort wasted no time getting to work during the Kick-Off workshop. Taking advantage of Leap Day, the Kinetic cohort, CCE staff, and guest faculty jumped right into the curriculum, covering the innovation process, talking to potential customers, developing a creative mindset, and the power to choose and recognize opportunities. Kinetic’s curriculum is sourced from CCE’s own entrepreneurial resources, the Ice House Entrepreneurship Program, and the expertise of our world-class guest faculty and mentors.

Following the 2/29 kick-off, the cohort, along with mentors and guest facilitators, kept the momentum going and met every Tuesday and Thursday evening in the month of March. The cohort learned how to:

  • Validate their creative idea
  • Deepen customer discovery and who their target customers are 
  • Focus and understand the benefit their business provides 
  • Begin developing a business model
  • Understand how to build a budget and a 12-month forecast
  • Design marketing tools
  • Discuss legal structures and concepts
  • Create mission, vision, and value statements

Like many of you, our business operations shifted to working from home given the restrictions introduced by COVID-19. The Kinetic cohort, mentors, and facilitators stopped meeting in person and began holding sessions via Zoom. Even though we had to quickly pivot to meeting online, the cohort remained engaged and eager to finish Kinetic strong. In-person breakout groups were replaced by Google Hangouts and Zoom breakout rooms, but the cohort’s enthusiasm to share their latest work with each other and the mentors did not wane.

On March 28, Kinetic ended with a full day of content and all cohort members giving a three-minute pitch to their peers and mentors. Awards were given to cohort members based on their three-minute presentations, and marketing collateral. Awards included consultations with Royalty Marketing, Sightsource, and Kilpatrick Townsend and business coaching with ActionCOACH – Team Hauser

We could not have done this without our guest faculty and mentors:

Alyson Francisco
Michael Fulks
David Gilbert
Rick Leander
Judd Meinhart
Daryl Shaw
Liana Thompson
Dick Vann

Here are some things cohort members has to say about their experience:

“I can’t believe how much I learned in 4 short weeks! I intend to use a number of the mentors from Kinetic professionally as Aeswap moves forward”

“Kinetic was like dropping into the safety of a nest as a baby entrepreneur and having all these fabulous mentors bring me morsels of knowledge from many different perspectives. It was safe, fun, engaging, inspiring and empowering. I now have a more well-rounded understanding of how to run a business. I’m a fledgling!!!!!!”

“I can’t believe how much useful information, world-class mentorship, and concrete tasks were packed into four weeks. It has given me the framework for going ahead in my business and I am eternally grateful. I look forward to carrying through with the tools provided and sharing my successes.”